Privacy Policy

1. Privacy at a Glance

General Information

The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data is any data by which you can be personally identified. Detailed information on the subject of data protection can be found in our privacy policy listed below this text.

Data Collection on This Website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. Their contact details can be found in the “Information on the Responsible Party” section of this privacy policy.

How do we collect your data?

On one hand, your data is collected when you communicate it to us. This can, for example, be data that you enter into a contact form. Other data is collected automatically or after your consent when you visit the website by our IT systems. This is primarily technical data (e.g., internet browser, operating system, or time of the page view). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Part of the data is collected to ensure the error-free provision of the website. Other data can be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right to receive information about the origin, recipient, and purpose of your stored personal data free of charge at any time. You also have a right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time for the future. You also have the right to request the restriction of the processing of your personal data under certain circumstances. Furthermore, you have the right to lodge a complaint with the competent supervisory authority. You can contact us at any time regarding this and any other questions on the subject of data protection.

Analysis Tools and Third-Party Tools

When visiting this website, your surfing behavior can be statistically evaluated. This happens primarily with so-called analysis programs. Detailed information on these analysis programs can be found in the following privacy policy.

2. Hosting

We host the content of our website with the following provider:

External Hosting

This website is hosted externally. The personal data collected on this website is stored on the servers of the hoster(s). This may primarily include IP addresses, contact requests, meta and communication data, contractual data, contact details, names, website access, and other data generated via a website. External hosting is carried out for the purpose of fulfilling contracts with our potential and existing customers (Art. 6 Abs. 1 lit. b GDPR) and in the interest of a secure, fast, and efficient provision of our online offer by a professional provider (Art. 6 Abs. 1 lit. f GDPR). If corresponding consent has been requested, processing takes place exclusively on the basis of Art. 6 Abs. 1 lit. a GDPR and § 25 Abs. 1 TDDDG, provided the consent includes the storage of cookies or access to information in the user’s terminal device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time. Our hoster(s) will only process your data to the extent necessary to fulfill its performance obligations and will follow our instructions regarding this data. We use the following hoster(s): HostPress GmbH Bahnhofstraße 34 66571 Eppelborn Phone: +49 6881 9999 777 E-Mail: info@hostpress.de

Data Processing Agreement

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that the provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

3. General Notes and Mandatory Information

Data Protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy. When you use this website, various personal data are collected. Personal data is data with which you can be personally identified. The present privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this happens. We point out that data transmission over the Internet (e.g., when communicating by e-mail) can have security gaps. A complete protection of data against access by third parties is not possible.

Information on the Responsible Party

The responsible party for data processing on this website is: WERTFORM GMBH Cafeastraße 1 D – 21107 Hamburg Phone: +49 (0) 40 753 04-485 E-mail: info@wertform.com Phone: +49 (0) 40 753 04 – 485 E-Mail: info@mounthagen.de The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g., names, e-mail addresses, etc.).

Storage Duration

Unless a more specific storage period has been specified within this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, deletion takes place after these reasons no longer apply.

General Notes on the Legal Basis for Data Processing on This Website

If you have consented to data processing, we process your personal data on the basis of Art. 6 Abs. 1 lit. a GDPR or Art. 9 Abs. 2 lit. a GDPR if special categories of data according to Art. 9 Abs. 1 GDPR are processed. In the case of explicit consent to the transfer of personal data to third countries, data processing is also based on Art. 49 Abs. 1 lit. a GDPR. If you have consented to the storage of cookies or to access to information in your terminal device (e.g., via device fingerprinting), data processing is additionally based on § 25 Abs. 1 TDDDG. Consent can be revoked at any time. If your data is required for contract fulfillment or to carry out pre-contractual measures, we process your data on the basis of Art. 6 Abs. 1 lit. b GDPR. Furthermore, we process your data if it is necessary to fulfill a legal obligation on the basis of Art. 6 Abs. 1 lit. c GDPR. Data processing can also take place on the basis of our legitimate interest according to Art. 6 Abs. 1 lit. f GDPR. Information about the legal basis applicable in each individual case is provided in the following paragraphs of this privacy policy.

Data Protection Officer

We have appointed a data protection officer. Mprotect365 GmbH Nordstraße 17-21 04105 Leipzig Phone: +49 40 75304 – 399 E-Mail: DSB@Wertform.com

Recipients of Personal Data

As part of our business activities, we work with various external bodies. In some cases, a transfer of personal data to these external bodies is also required. We only pass on personal data to external bodies if this is necessary within the framework of fulfilling a contract, if we are legally obliged to do so (e.g., passing on data to tax authorities), if we have a legitimate interest according to Art. 6 Abs. 1 lit. f GDPR in passing it on, or if another legal basis permits the transfer of data. When using processors, we only pass on our customers’ personal data on the basis of a valid data processing agreement. In the case of joint processing, a joint controllership agreement is concluded.

Revocation of Your Consent to Data Processing

Many data processing operations are only possible with your explicit consent. You can revoke consent you have already given at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to Object to Data Collection in Special Cases and to Direct Marketing (Art. 21 GDPR)

IF DATA PROCESSING IS BASED ON ART. 6 ABS. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA UNLESS WE CAN PROVE COMPELLING LEGITIMATE REASONS FOR THE PROCESSING THAT OUTWEIGH YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR THE PROCESSING SERVES THE ASSERTION, EXERCISE, OR DEFENSE OF LEGAL CLAIMS (OBJECTION ACCORDING TO ART. 21 ABS. 1 GDPR). IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS CONNECTED WITH SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION ACCORDING TO ART. 21 ABS. 2 GDPR).

Right to Lodge a Complaint with the Competent Supervisory Authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work, or the place of the alleged violation. The right to lodge a complaint is without prejudice to other administrative or judicial remedies.

Right to Data Portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible party, this will only be done to the extent that it is technically feasible.

Information, Correction, and Deletion

Within the framework of the applicable legal provisions, you have the right to free information about your stored personal data, its origin and recipient, and the purpose of data processing at any time and, if applicable, a right to correction or deletion of this data. You can contact us at any time regarding this and other questions on the subject of personal data.

Right to Restriction of Processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time for this purpose. The right to restriction of processing exists in the following cases:

• If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the audit, you have the right to request the restriction of the processing of your personal data.
• If the processing of your personal data happened/happens unlawfully, you can request the restriction of data processing instead of deletion.
• If we no longer need your personal data, but you need it to exercise, defend, or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
• If you have lodged an objection according to Art. 21 Abs. 1 GDPR, a balance must be struck between your interests and ours. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data – apart from its storage – may only be processed with your consent or for the assertion, exercise, or defense of legal claims or to protect the rights of another natural or legal person or for reasons of an important public interest of the European Union or a Member State.

SSL or TLS Encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line. If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Encrypted Payment Transactions on This Website

If there is an obligation to transmit your payment data to us (e.g., account number for direct debit authorization) after the conclusion of a fee-based contract, this data is required for payment processing. Payment transactions via common means of payment (Visa/MasterCard, direct debit) are carried out exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line. With encrypted communication, your payment data that you transmit to us cannot be read by third parties.

Objection to Promotional E-mails

The use of contact data published within the scope of the imprint obligation to send unsolicited advertising and information materials is hereby objected to. The operators of the pages explicitly reserve the right to take legal action in the event of unsolicited sending of promotional information, such as spam e-mails.

4. Data Collection on This Website

Cookies

Our internet pages use so-called “cookies”. Cookies are small data packets and do not cause any damage to your terminal device. They are stored either temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your terminal device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your terminal device until you delete them yourself or an automatic deletion is carried out by your web browser. Cookies can come from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within web pages (e.g., cookies for processing payment services). Cookies have various functions. Numerous cookies are technically necessary because certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies can be used to evaluate user behavior or for advertising purposes. Cookies that are necessary to carry out the electronic communication process, to provide certain functions you desire (e.g., for the shopping cart function), or to optimize the website (e.g., cookies to measure the web audience) (necessary cookies) are stored on the basis of Art. 6 Abs. 1 lit. f GDPR unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of his services. If consent to the storage of cookies and comparable recognition technologies has been requested, processing takes place exclusively on the basis of this consent (Art. 6 Abs. 1 lit. a GDPR and § 25 Abs. 1 TDDDG); the consent can be revoked at any time. You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or generally, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted. Which cookies and services are used on this website can be found in this privacy policy.

Consent with Usercentrics

This website uses the consent technology of Usercentrics to obtain your consent to the storage of certain cookies on your terminal device or to the use of certain technologies and to document this in accordance with data protection regulations. The provider of this technology is Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, website: https://usercentrics.com/de/ (hereinafter “Usercentrics”). When you enter our website, the following personal data is transmitted to Usercentrics:

• Your consent(s) or the revocation of your consent(s)
• Your IP address
• Information about your browser
• Information about your terminal device
• Time of your visit to the website
• Geolocation

Furthermore, Usercentrics stores a cookie in your browser in order to be able to assign the given consents or their revocation to you. The data collected in this way is stored until you request us to delete it, delete the Usercentrics cookie yourself, or the purpose for data storage no longer applies. Mandatory statutory retention obligations remain unaffected. The use of Usercentrics takes place in order to obtain the legally required consents for the use of certain technologies. The legal basis for this is Art. 6 Abs. 1 lit. c GDPR.

Data Processing Agreement

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that the provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

CCM19

Our website uses CCM19 to obtain your consent to the storage of certain cookies on your terminal device or to the use of certain technologies and to document this in accordance with data protection regulations. The provider of this technology is Papoo Software & Media GmbH, Auguststr. 4, 53229 Bonn (hereinafter “CCM19”). When you enter our website, a connection to the servers of CCM19 is established in order to obtain your consent and other declarations regarding cookie use. Subsequently, CCM19 stores a cookie in your browser in order to be able to assign the given consents or their revocation to you. The data collected in this way is stored until you request us to delete it, delete the CCM19 cookie yourself, or the purpose for data storage no longer applies. Mandatory statutory retention obligations remain unaffected. The use of CCM19 takes place in order to obtain the legally required consents for the use of cookies. The legal basis for this is Art. 6 Abs. 1 S. 1 lit. c GDPR.

Data Processing Agreement

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that the provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

Contact Form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We do not pass on this data without your consent. The processing of this data is based on Art. 6 Abs. 1 lit. b GDPR if your request is related to the fulfillment of a contract or is necessary to carry out pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of the inquiries addressed to us (Art. 6 Abs. 1 lit. f GDPR) or on your consent (Art. 6 Abs. 1 lit. a GDPR) if this was requested; consent can be revoked at any time. The data you enter into the contact form will remain with us until you request us to delete it, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your inquiry has been completely processed). Mandatory statutory provisions – in particular retention periods – remain unaffected.

Inquiry by E-mail, Phone, or Fax

If you contact us by e-mail, phone, or fax, your inquiry, including all personal data resulting from it (name, inquiry), will be stored and processed by us for the purpose of processing your request. We do not pass on this data without your consent. The processing of this data is based on Art. 6 Abs. 1 lit. b GDPR if your request is related to the fulfillment of a contract or is necessary to carry out pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of the inquiries addressed to us (Art. 6 Abs. 1 lit. f GDPR) or on your consent (Art. 6 Abs. 1 lit. a GDPR) if this was requested; consent can be revoked at any time. The data you send to us via contact requests will remain with us until you request us to delete it, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your request has been completely processed). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.

Registration on This Website

You can register on this website to use additional functions on the site. We use the data entered for this purpose only for the purpose of using the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will refuse registration. For important changes, such as in the scope of the offer or in the event of technically necessary changes, we will use the e-mail address provided during registration to inform you in this way. The processing of the data entered during registration is carried out for the purpose of implementing the user relationship established by the registration and, if applicable, for the initiation of further contracts (Art. 6 Abs. 1 lit. b GDPR). The data collected during registration will be stored by us as long as you are registered on this website and will then be deleted. Statutory retention periods remain unaffected.

Comment Function on This Website

For the comment function on this page, in addition to your comment, details of the time the comment was created, your e-mail address, and, if you do not post anonymously, the username you chose will be stored.

Storage of the IP Address

Our comment function stores the IP addresses of users who write comments. Since we do not check comments on this website before activation, we need this data in order to be able to take action against the author in the event of legal violations such as insults or propaganda.

Storage Duration of Comments

The comments and the associated data are stored and remain on this website until the commented content has been completely deleted or the comments have to be deleted for legal reasons (e.g., offensive comments).

Legal Basis

The storage of comments is based on your consent (Art. 6 Abs. 1 lit. a GDPR). You can revoke consent you have given at any time. An informal message by e-mail to us is sufficient for this purpose. The legality of the data processing operations already carried out remains unaffected by the revocation.

5. Analysis Tools and Advertising

Google Tag Manager

We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The Google Tag Manager is a tool with the help of which we can integrate tracking or statistics tools and other technologies on our website. The Google Tag Manager itself does not create user profiles, does not store cookies, and does not perform independent analyses. It serves only to manage and play out the tools integrated through it. However, the Google Tag Manager collects your IP address, which can also be transmitted to Google’s parent company in the United States. The use of the Google Tag Manager is based on Art. 6 Abs. 1 lit. f GDPR. The website operator has a legitimate interest in a fast and uncomplicated integration and management of various tools on his website. If corresponding consent has been requested, processing takes place exclusively on the basis of Art. 6 Abs. 1 lit. a GDPR and § 25 Abs. 1 TDDDG, provided the consent includes the storage of cookies or access to information in the user’s terminal device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time. The company has a certification according to the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA, which is intended to ensure compliance with European data protection standards for data processing in the USA. Each company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider under the following link: https://www.dataprivacyframework.gov/participant/5780.

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics enables the website operator to analyze the behavior of website visitors. In doing so, the website operator receives various usage data, such as page views, duration of stay, operating systems used, and origin of the user. This data is assigned to the respective terminal device of the user. An assignment to a user ID does not take place. Furthermore, with Google Analytics we can record your mouse and scroll movements and clicks, among other things. Furthermore, Google Analytics uses various modeling approaches to supplement the collected datasets and uses machine learning technologies in data analysis. Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is usually transmitted to a Google server in the USA and stored there. The use of this service is based on your consent according to Art. 6 Abs. 1 lit. a GDPR and § 25 Abs. 1 TDDDG. Consent can be revoked at any time. The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/. The company has a certification according to the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA, which is intended to ensure compliance with European data protection standards for data processing in the USA. Each company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider under the following link: https://www.dataprivacyframework.gov/participant/5780.

Data Processing Agreement

We have concluded a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Google Analytics E-Commerce Measurement

This website uses the “E-Commerce Measurement” function of Google Analytics. With the help of E-Commerce Measurement, the website operator can analyze the purchasing behavior of website visitors to improve his online marketing campaigns. Information such as the orders placed, average order values, shipping costs, and the time from viewing to purchasing a product are recorded. This data can be summarized by Google under a transaction ID assigned to the respective user or their device.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on the user data available at Google (e.g., location data and interests) (target group targeting). We as website operators can evaluate this data quantitatively by analyzing, for example, which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks. The use of this service is based on your consent according to Art. 6 Abs. 1 lit. a GDPR and § 25 Abs. 1 TDDDG. Consent can be revoked at any time. The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://business.safety.google/controllerterms/. The company has a certification according to the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA, which is intended to ensure compliance with European data protection standards for data processing in the USA. Each company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider under the following link: https://www.dataprivacyframework.gov/participant/5780.

Google Ads Remarketing

This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. With Google Ads Remarketing, we can assign people who interact with our online offer to specific target groups in order to subsequently display interest-based advertising to them in the Google advertising network (remarketing or retargeting). Furthermore, the advertising target groups created with Google Ads Remarketing can be linked to Google’s cross-device functions. In this way, interest-based, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one terminal device (e.g., cell phone) can also be displayed on another of your terminal devices (e.g., tablet or PC). If you have a Google account, you can object to personalized advertising under the following link: https://adssettings.google.com/anonymous?hl=de. The use of this service is based on your consent according to Art. 6 Abs. 1 lit. a GDPR and § 25 Abs. 1 TDDDG. Consent can be revoked at any time. Further information and the data protection regulations can be found in Google’s privacy policy at: https://policies.google.com/technologies/ads?hl=de. The company has a certification according to the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA, which is intended to ensure compliance with European data protection standards for data processing in the USA. Each company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider under the following link: https://www.dataprivacyframework.gov/participant/5780.

Target Group Formation with Customer Match

To form target groups, we use, among other things, the customer match of Google Ads Remarketing. Here, we transfer certain customer data (e.g., e-mail addresses) from our customer lists to Google. If the respective customers are Google users and logged into their Google account, matching advertising messages are displayed within the Google network (e.g., on YouTube, Gmail, or in the search engine).

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. With the help of Google Conversion Tracking, Google and we can recognize whether the user has carried out certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information serves to create conversion statistics. We learn the total number of users who clicked on our ads and what actions they carried out. We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification. The use of this service is based on your consent according to Art. 6 Abs. 1 lit. a GDPR and § 25 Abs. 1 TDDDG. Consent can be revoked at any time. More information on Google Conversion Tracking can be found in Google’s data protection regulations: https://policies.google.com/privacy?hl=de. The company has a certification according to the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA, which is intended to ensure compliance with European data protection standards for data processing in the USA. Each company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider under the following link: https://www.dataprivacyframework.gov/participant/5780.

Meta Pixel (Facebook Pixel) and Meta Conversions API

[span_0](start_span)On this website, we use the “Meta Pixel”, a web analysis and advertising measurement tool from Meta Platforms Ireland Ltd., Merrion Road, Dublin 4, Ireland (“Meta Ireland”)[span_0](end_span). [span_1](start_span)Pixel ID: 2128994451166517[span_1](end_span). [span_2](start_span)In addition to the browser pixel, we transmit conversion and order events directly from our server to Meta (“Meta Conversions API”)[span_2](end_span). [span_3](start_span)This server-side transmission improves measurement accuracy and is more robust against browser restrictions (e.g., iOS tracking limits)[span_3](end_span).

Processed Data

[span_4](start_span)
• Through the Meta Pixel: IP address, browser and device information, referrer URL, visited pages and products, click and scroll behavior, timestamp, cookies (_fbp, _fbc)[span_4](end_span).
[span_5](start_span)
• Through the Conversions API (CAPI): Order information (product IDs, order value, currency, order time), hashed e-mail address, hashed phone number, IP address, user agent, click IDs (fbc, fbp), event timestamp[span_5](end_span).

Automatic Advanced Matching

[span_6](start_span)As part of the Meta Pixel and the Conversions API, we use “Automatic Advanced Matching”[span_6](end_span). [span_7](start_span)Personal data that you provide voluntarily as part of your order (e-mail address, phone number, name, address) is hashed cryptographically (SHA-256) locally in your browser and transmitted to Meta only in this unidentifiable form[span_7](end_span). [span_8](start_span)The hashes serve exclusively for matching with existing Meta accounts to improve ad delivery[span_8](end_span).

Purpose

[span_9](start_span)[span_10](start_span)Measurement of advertising effectiveness, formation of target groups for advertisements on Facebook and Instagram, retargeting of website visitors, conversion tracking, optimization of advertisements, attribution[span_9](end_span)[span_10](end_span).

Legal Basis

The processing is carried out on the basis of Art. 6 Abs. [span_11](start_span)[span_12](start_span)[span_13](start_span)1 lit. a GDPR in conjunction with § 25 TDDDG (consent)[span_11](end_span)[span_12](end_span)[span_13](end_span). [span_14](start_span)Consent can be revoked at any time via the cookie banner[span_14](end_span).

Storage Duration

[span_15](start_span)Cookies up to 90 days[span_15](end_span). [span_16](start_span)Data processed in the pixel are stored in accordance with the Meta data guidelines[span_16](end_span).

Meta Product Catalog

[span_17](start_span)Via an interface, we synchronize public product data of our online shop (product name, description, image, price, URL, availability) with the Meta Commerce Manager[span_17](end_span). [span_18](start_span)This data serves to display dynamic product advertisements (Advantage+ Catalog Ads) on Facebook and Instagram[span_18](end_span). [span_19](start_span)Processed data: Exclusively public product information, no customer data[span_19](end_span). Legal basis: Art. 6 Abs. [span_20](start_span)1 lit. f GDPR (legitimate interest in effective product promotion)[span_20](end_span).

Data Transfer to the USA

[span_21](start_span)Meta Platforms Ireland Ltd. transfers personal data to Meta Platforms Inc. based in the USA[span_21](end_span). The transfer takes place on the basis of:

[span_22](start_span)
• the adequacy decision of the EU Commission on the EU-US Data Privacy Framework (decision of 10.07.2023)[span_22](end_span). [span_23](start_span)Meta Platforms Inc. is certified according to the DPF[span_23](end_span).
• supplementary EU standard contractual clauses according to Art. 46 Abs. [span_24](start_span)2 lit. c GDPR as well as additional security measures[span_24](end_span).

[span_25](start_span)Despite these mechanisms, it cannot be ruled out that US authorities may gain access to the transmitted data[span_25](end_span). [span_26](start_span)Further information: https://www.facebook.com/privacy/policy/[span_26](end_span).

Joint Controllership

For the collection and transmission of data to Meta, we are jointly responsible with Meta Ireland within the meaning of Art. [span_27](start_span)26 GDPR[span_27](end_span). [span_28](start_span)The essential contents of the agreement on joint controllership can be found here: https://www.facebook.com/legal/controller_addendum[span_28](end_span). [span_29](start_span)For the subsequent processing of the data by Meta, Meta is solely responsible[span_29](end_span). [span_30](start_span)Data subject rights can be asserted against us as well as directly against Meta[span_30](end_span).

Your Rights and Revocation

[span_31](start_span)You can revoke your consent at any time via the cookie banner (“Adjust cookie settings”) or the corresponding link in the footer[span_31](end_span). [span_32](start_span)Upon revocation, no further data will be transmitted to Meta[span_32](end_span). [span_33](start_span)Data already transmitted remains unaffected by this[span_33](end_span)[span_34](start_span); please address deletion requests directly to Meta[span_34](end_span). [span_35](start_span)Rights to information, correction, deletion, restriction, and data portability can be asserted against us at any time using the contact details provided in the imprint[span_35](end_span).

6. Newsletter

Newsletter Data

If you would like to receive the newsletter offered on the website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and agree to receive the newsletter. Further data are not collected or are only collected on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties. The processing of the data entered into the newsletter registration form takes place exclusively on the basis of your consent (Art. 6 Abs. 1 lit. a GDPR). The consent given for the storage of the data, the e-mail address, and their use for sending the newsletter can be revoked at any time, for example via the “Unsubscribe” link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation. The data deposited by you for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter with us or the newsletter service provider and will be deleted from the newsletter distribution list after unsubscribing from the newsletter or after the purpose ceases to apply. We reserve the right to delete or block e-mail addresses from our newsletter distribution list at our own discretion within the framework of our legitimate interest according to Art. 6 Abs. 1 lit. f GDPR. Data stored by us for other purposes remain unaffected by this. After you unsubscribe from the newsletter distribution list, your e-mail address may be stored in a blacklist by us or the newsletter service provider if this is necessary to prevent future mailings. The data from the blacklist are only used for this purpose and are not merged with other data. This serves both your interest and our interest in complying with the legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 Abs. 1 lit. f GDPR). Storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest.

7. Plugins and Tools

Google Fonts (Local Hosting)

This site uses so-called Google Fonts provided by Google for the uniform display of fonts. The Google Fonts are installed locally. A connection to Google servers does not take place. Further information on Google Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://policies.google.com/privacy?hl=de.

8. eCommerce and Payment Providers

Processing of Customer and Contractual Data

We collect, process, and use personal customer and contractual data to establish, structure the content of, and change our contractual relationships. We only collect, process, and use personal data about the use of this website (usage data) to the extent necessary to enable the user to use the service or to bill the user. The legal basis for this is Art. 6 Abs. 1 lit. b GDPR. The collected customer data will be deleted after completion of the order or termination of the business relationship and expiry of any existing statutory retention periods. Statutory retention periods remain unaffected.

Data Transmission upon Conclusion of Contract for Online Shops, Dealers, and Goods Shipping

When you order goods from us, we pass your personal data on to the transport company entrusted with the delivery as well as to the payment service provider commissioned with the payment processing. Only such data are released as the respective service provider requires to fulfill its task. The legal basis for this is Art. 6 Abs. 1 lit. b GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures. If you have given corresponding consent according to Art. 6 Abs. 1 lit. a GDPR, we will pass your e-mail address on to the transport company entrusted with the delivery so that it can inform you by e-mail about the shipping status of your order; you can revoke your consent at any time.

Payment Services

We integrate payment services from third-party companies on our website. When you make a purchase from us, your payment data (e.g., name, payment amount, account details, credit card number) are processed by the payment service provider for the purpose of payment processing. The respective contractual and data protection provisions of the respective providers apply to these transactions. The use of payment service providers is based on Art. 6 Abs. 1 lit. b GDPR (contract processing) and in the interest of a payment process that is as smooth, comfortable, and secure as possible (Art. 6 Abs. 1 lit. f GDPR). Insofar as your consent is requested for certain actions, Art. 6 Abs. 1 lit. a GDPR is the legal basis for data processing; consents can be revoked at any time for the future. We use the following payment services / payment service providers within the scope of this website:

PayPal

The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”). The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.paypal.com/de/webapps/mpp/ua/pocpsa-full. Details can be found in PayPal’s privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.