July 19, 2022

Luxury. Dishwater. Luxury.

Currently – right in the middle of the so-called 3rd wave – a major topic, or maybe even the major topic, is indulgence. And thus, quality and transparency during cultivation and production. But how did it all start? We have put together a short story for you about coffee as a luxury good, its degradation to mainstream-dishwater, and about the phoenix rising from the ashes as sophisticated indulgence.