Import, noun (also coffee import): After crude oil, coffee is the largest commodity traded on the world market. The largest producer is Brazil. The largest importer of green coffee is the United States, followed by Germany with Hamburg being the most important European harbor for coffee imports. However, the Finns, with 4.1 cups of coffee per day per capita, are number one when it comes to consumption.
(Source: Statista.comCoffee in Numbers 2013”)

Industrial roasting

Industrial roasting, noun, also hot air process: For reasons of cost, the largest coffee brands are shock-roasted in huge processors for 2-5 minutes (as a comparison: our drum roasting takes at least 11 minutes). The effect: The beans are not able to be roasted evenly, meaning they are not fully roasted on the inside and potentially slightly burnt on the outside. Flavors are thus prevented from fully developing and even the chlorogenic acids that are hard on the stomach aren’t broken down. This has been the reason for the previously bad reputation that filter coffee had.

Italienische Röstung

Italienische Röstung, Subst., f., die dunkelste Röstung, wird für Espressi genutzt. Die Säuren treten hier in den Hintergrund, die Röstaromen sind stark ausgeprägt, die Bohnen glänzen ölig.

Mechanical drying

Mechanical drying, noun: The pulped coffee is “speed dried” in large ovens with hot air for 27-35 hours until the optimum residual moisture of 11.5% water content is achieved. It is very energy intensive in contrast to natural sun drying, which takes approximately 10-14 days.


Peeling, verb: Refers to the removal of the parchment skin and and the slivery skin in green coffee after drying.

Roast master

Roast master, noun: The roast master is responsible for roasting the coffee. Being a roast master requires a lot of experience, patience, care and a “nose” in order to develop the beans perfectly when roasting. Many refer to themselves as sommeliers, and for good reason: the comparison with wine and its experts is quite appropriate – although coffee has significantly more flavors to offer than wine. To be precise: 800 (versus 400 in wine).


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